At the end of the day, entrepreneurs need consumer data. Investors simply won’t trust your gut. Nor should you.

That said, the first big step toward turning your product or service idea into a sound business concept, and ultimately toward wowing investors, is market research. And the bottom line is that your first market research survey should answer three very specific questions.

In this Startup Grind article, our Founder Nick Freiling identifies these three questions, and explains how to design a basic, first-pass market research survey to test & validate your product idea.

To learn more about how PeopleFish empowers entrepreneurs to get feedback on their market research questions, click here.