Our client asked us to help them predict the future. A tall order, for sure. But at PeopleFish, we hear this kind of thing all the time. When we launch our $10 subscription next month, how many subscribers can we expect? When we increase prices 10% in Q3, what will happen to sales? How will mothers … Continue reading How to Predict the Future with Market Research Surveys
This is tough to admit. We love surveys. We're all about surveys. We live, eat and breathe surveys. And we think you should love surveys, too. But the fact is, survey projects are extremely delicate. They're easy to mess up. One little mistake can make your entire dataset completely useless. And, unfortunately, it's more than … Continue reading The Problem with DIY Survey Projects
SurveyMonkey is an all-around great tool. It's tried and tested. It's been around since 1999---one of the earliest survey platforms on the internet. More than 25 million people use SurveyMonkey, and the company recently went public, further enhancing the stability and predictability of the tool---especially for users who use SurveyMonkey as an integrated part of … Continue reading SurveyMonkey is Great, But Not for Startups
When I first started PeopleFish in 2016, I called everyone I knew to sell our survey research tools. Almost no one had work for me. I remember one visit to a friend’s company. I presented my concept, but got just one sentence in response: “Sorry, we just don’t do surveys.” Survey market research just wasn’t … Continue reading Survey Research is Changing. Here’s how.
There's a million ways a survey project can go wrong. We see it happen all too often. An energetic startup founder designs a survey he thinks will change the way he does business---turning his "gut instinct" into validated, data-driven insights about his customers. But the data comes back, after weeks of work, and it's anything … Continue reading Some Best Practices for Market Research Surveys
You’ve fielded a market research survey. For weeks, you wrote and rewrote your survey questions. You paid for a SurveyMonkey license and spent hours learning how to program your survey. You leveraged dozens of industry connections to get survey answers — a hard-earned set of 300 respondents. Getting here wasn’t easy. But unfortunately, you’re not done. Before … Continue reading How to Clean Your Market Research Survey Data
"Don't go to market before doing market research.” Aspiring entrepreneurs hear that all the time. But what does this actually mean? Does every startup do market research? Is market research realistic for a startup with a small budget, little-to-no marketing team, and no product prototypes? Here’s our Founder's outline for startup market research projects, based … Continue reading What Does Startup Market Research Actually Look Like?
Screener questions are the gate-keepers of your market research surveys. They sit at the beginning of your survey instrument, and they disqualify anyone who you don't want to hear from. Poorly-designed screener questions will undermine the entire purpose of your survey project. They will let the wrong people into your survey, diminishing the accuracy of … Continue reading Rule #1 When Writing Screener Questions for Your Survey
At the end of the day, entrepreneurs need consumer data. Investors simply won't trust your gut. Nor should you. That said, the first big step toward turning your product or service idea into a sound business concept, and ultimately toward wowing investors, is market research. And the bottom line is that your first market research survey … Continue reading How to Design your First Market Research Survey
In the market research world, sampling bias is a consistent error that arises due to the way a survey’s sample was selected. It occurs when a sample is not random, meaning certain types of respondents are more or less likely to be chosen for the sample. The result: Survey results that don’t reflect the population you purport to represent. … Continue reading How to Overcome Sampling Bias in Your Market Research Survey