How to Ask about Willingness to Pay in a Consumer Survey

Willingness to pay surveys are one the most common type of survey we field for clients. They measure consumers' willingness to pay for a new product or service concept (or one already on the market). This is a powerful kind of market research survey---especially for startups. It can help product teams and marketers estimate future … Continue reading How to Ask about Willingness to Pay in a Consumer Survey

How to Present Your Product (or Service) Concept in a Survey

About 50% of our surveys at PeopleFish are product/service concept studies. This is when we present a client’s product or service idea to consumers to gauge their reaction—their interest, their willingness to pay, and their general enthusiasm about the concept. These kinds of studies are critical to the success of any product (or service) launch. … Continue reading How to Present Your Product (or Service) Concept in a Survey

Six Rules for Writing Your Market Research Survey

Writing a market research survey is hard. You probably haven't done it before, and neither has anyone in your office. And your business or research questions are unique to your product, so there's no blueprint to copy. But the reality is, there's nothing to worry about. You should be careful, of course, to make sure … Continue reading Six Rules for Writing Your Market Research Survey

A Quick Brand Perceptions Study

Last week, we surveyed 102 working professionals on the subject of brand perception. We included nine of the largest brands in the United States, and asked respondents to rate their perception of each. Then we asked other questions to learn more about our respondents, to identify trends that correlate with varying levels of brand perceptions … Continue reading A Quick Brand Perceptions Study

How to Target Your Consumer Survey

The first step with any consumer survey is to determine the target audience. Who should take this survey, and why? Imagine you're launching a new product---say, an app to help moms schedule their kids' school and extracurricular activities. It pulls in data from email, from Google Calendar, and syncs with the kids' school calendar to … Continue reading How to Target Your Consumer Survey

How Our Clients Use Their Survey Data

We've worked with hundreds of companies over the past few years. Each one is different, but most have similar reasons for wanting to conduct a market research survey. Below, we list the five most-common uses for market research survey data, based on our experience working with companies all around the world. To Validate an Idea … Continue reading How Our Clients Use Their Survey Data

5 Things to Avoid in Your Market Research Survey

We've said it here before, and we'll say it here again: There's hundreds of ways a survey project can go totally wrong, and only one way it can go totally right. Surveys are delicate projects. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire … Continue reading 5 Things to Avoid in Your Market Research Survey

The Mirror: A Startup’s Worst Enemy?

Look in a mirror. What do you see? According to psychologists, it’s not what your friends see. In fact, human beings are predisposed to see ourselves in a certain way, regardless of the facts of our appearance. It’s called the mere exposure effect, and it was first discovered in 1977. It goes like this: All … Continue reading The Mirror: A Startup’s Worst Enemy?

How to Predict the Future with Market Research Surveys

Our client asked us to help them predict the future. A tall order, for sure. But at PeopleFish, we hear this kind of thing all the time. When we launch our $10 subscription next month, how many subscribers can we expect? When we increase prices 10% in Q3, what will happen to sales? How will mothers … Continue reading How to Predict the Future with Market Research Surveys