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How to Do Market Research Without Giving Your Idea Away

Protecting your startup idea is important. In fact, concerns about an idea's privacy is one of the top reasons why would-be entrepreneurs don't conduct market research. If they have to show their ideas to people in order to get feedback, doesn't that mean anyone can steal their idea? Don't Be Too Worried To be honest, … Continue reading How to Do Market Research Without Giving Your Idea Away

How to Analyze Your Survey Data

The point of running a market research survey is, of course, to help you understand the market for your product or service. This understanding depends on a deep and balanced analysis of your survey data. Below, I explain the three major kinds of survey data analysis. Toplines Toplines are the overall percentage answers to each … Continue reading How to Analyze Your Survey Data

How To Conduct a Product Validation Survey: A Simple Guide To Researching Your Market

For entrepreneurs, validating a product concept isn't optional. There's nothing more important than conducting high-quality market research prior to your launch. Feedback from your target market consumers can make or break your startup's success. But how exactly do you get the kind of high-quality feedback you need? What questions should you be asking, and how … Continue reading How To Conduct a Product Validation Survey: A Simple Guide To Researching Your Market

How to Name Your Startup

When it comes to naming your startup, there are two kinds of people. The first kind spends WAY too much time on this. They stew over a million different possibilities in their heads, and they create several different logos and designs featuring different names, colors, and slogans. All the while, they (wrongly) feel like they … Continue reading How to Name Your Startup

How to Use a Conjoint Study to Build Better Products

Imagine you have a new product idea. And imagine it's called MomME---an app for moms that helps them organize their kids' schedules, communicate with their teachers, and streamline household chores. You've done your research, and you're convinced your concept is better than existing alternatives. You've got some funding, hired an app developer, and you're ready … Continue reading How to Use a Conjoint Study to Build Better Products

Five No-no’s for Startup Market Research Surveys

We've said it here before, and we'll say it here again: There are hundreds of ways a market research project can go totally wrong. Surveys are delicate projects---especially for startups. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire dataset useless. If you're paying … Continue reading Five No-no’s for Startup Market Research Surveys

Survey Market Research: A Case Study

Late last year, a Silicon Valley startup came to use with a request. They'd spent the past 18 months building their product and conducting interviews with target market consumers. Their product was complete and being manufactured overseas, but they had yet to decide on the name and brand for their product. They wanted help surveying … Continue reading Survey Market Research: A Case Study

How to Ask about Willingness to Pay in a Consumer Survey

Willingness to pay surveys are one the most common type of survey we field for clients. They measure consumers' willingness to pay for a new product or service concept (or one already on the market). This is a powerful kind of market research survey---especially for startups. It can help product teams and marketers estimate future … Continue reading How to Ask about Willingness to Pay in a Consumer Survey