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The Difference Between Quantitative And Qualitative Research (And How To Use Them Both Effectively)

Whether you're starting a new job launching a startup, it's important to get to know your customers. You need to know what they're thinking when they go to buy your product. You need to know how to measure whether or not your product works for them. That's why you need to understand the difference between … Continue reading The Difference Between Quantitative And Qualitative Research (And How To Use Them Both Effectively)

How To Ask Customer Interview Questions That Get Meaningful Responses

When conducting market research, it's important to ask the right questions. There are lots of different ways to ask questions, but it's important to be clear about what you want to know, and how you want to know it. Otherwise, you might not get the answers you're looking for, and your product could fall flat. … Continue reading How To Ask Customer Interview Questions That Get Meaningful Responses

How To Make Data-Driven Decisions For Your Startup

Data-driven decision making is one of the most important skills for startup founders to learn. As you begin to scale your startup, you will be forced to make decisions about your product, customers, and team. By learning and applying data-driven decision making, you can increase trust within your organization and grow a strong, scalable business. … Continue reading How To Make Data-Driven Decisions For Your Startup

How to Do Market Research Without Giving Your Idea Away

Protecting your startup idea is important. In fact, concerns about an idea's privacy is one of the top reasons why would-be entrepreneurs don't conduct market research. If they have to show their ideas to people in order to get feedback, doesn't that mean anyone can steal their idea? Don't Be Too Worried To be honest, … Continue reading How to Do Market Research Without Giving Your Idea Away

How to Analyze Your Survey Data

The point of running a market research survey is, of course, to help you understand the market for your product or service. This understanding depends on a deep and balanced analysis of your survey data. Below, I explain the three major kinds of survey data analysis. Toplines Toplines are the overall percentage answers to each … Continue reading How to Analyze Your Survey Data

How To Conduct a Product Validation Survey: A Simple Guide To Researching Your Market

For entrepreneurs, validating a product concept isn't optional. There's nothing more important than conducting high-quality market research prior to your launch. Feedback from your target market consumers can make or break your startup's success. But how exactly do you get the kind of high-quality feedback you need? What questions should you be asking, and how … Continue reading How To Conduct a Product Validation Survey: A Simple Guide To Researching Your Market

How to Name Your Startup

When it comes to naming your startup, there are two kinds of people. The first kind spends WAY too much time on this. They stew over a million different possibilities in their heads, and they create several different logos and designs featuring different names, colors, and slogans. All the while, they (wrongly) feel like they … Continue reading How to Name Your Startup

How to Use a Conjoint Study to Build Better Products

Imagine you have a new product idea. And imagine it's called MomME---an app for moms that helps them organize their kids' schedules, communicate with their teachers, and streamline household chores. You've done your research, and you're convinced your concept is better than existing alternatives. You've got some funding, hired an app developer, and you're ready … Continue reading How to Use a Conjoint Study to Build Better Products