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How Our Clients Use Their Survey Data

We've worked with hundreds of companies over the past few years. Each one is different, but most have similar reasons for wanting to conduct a market research survey. Below, we list the five most-common uses for market research survey data, based on our experience working with companies all around the world. To Validate an Idea … Continue reading How Our Clients Use Their Survey Data

5 Things to Avoid in Your Market Research Survey

We've said it here before, and we'll say it here again: There's hundreds of ways a survey project can go totally wrong, and only one way it can go totally right. Surveys are delicate projects. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire … Continue reading 5 Things to Avoid in Your Market Research Survey

The Mirror: A Startup’s Worst Enemy?

Look in a mirror. What do you see? According to psychologists, it’s not what your friends see. In fact, human beings are predisposed to see ourselves in a certain way, regardless of the facts of our appearance. It’s called the mere exposure effect, and it was first discovered in 1977. It goes like this: All … Continue reading The Mirror: A Startup’s Worst Enemy?

How to Predict the Future with Market Research Surveys

Our client asked us to help them predict the future. A tall order, for sure. But at PeopleFish, we hear this kind of thing all the time. When we launch our $10 subscription next month, how many subscribers can we expect? When we increase prices 10% in Q3, what will happen to sales? How will mothers … Continue reading How to Predict the Future with Market Research Surveys

The Problem with DIY Survey Projects

This is tough to admit. We love surveys. We're all about surveys. We live, eat and breathe surveys. And we think you should love surveys, too. But the fact is, survey projects are extremely delicate. They're easy to mess up. One little mistake can make your entire dataset completely useless. And, unfortunately, it's more than … Continue reading The Problem with DIY Survey Projects

SurveyMonkey is Great, But Not for Startups

SurveyMonkey is an all-around great tool. It's tried and tested. It's been around since 1999---one of the earliest survey platforms on the internet. More than 25 million people use SurveyMonkey, and the company recently went public, further enhancing the stability and predictability of the tool---especially for users who use SurveyMonkey as an integrated part of … Continue reading SurveyMonkey is Great, But Not for Startups

Survey Research is Changing. Here’s how.

When I first started PeopleFish in 2016, I called everyone I knew to sell our survey research tools. Almost no one had work for me. I remember one visit to a friend’s company. I presented my concept, but got just one sentence in response: “Sorry, we just don’t do surveys.” Survey market research just wasn’t … Continue reading Survey Research is Changing. Here’s how.

Some Best Practices for Market Research Surveys

There's a million ways a survey project can go wrong. We see it happen all too often. An energetic startup founder designs a survey he thinks will change the way he does business---turning his "gut instinct" into validated, data-driven insights about his customers. But the data comes back, after weeks of work, and it's anything … Continue reading Some Best Practices for Market Research Surveys

How to Clean Your Market Research Survey Data

You’ve fielded a market research survey. For weeks, you wrote and rewrote your survey questions. You paid for a SurveyMonkey license and spent hours learning how to program your survey. You leveraged dozens of industry connections to get survey answers — a hard-earned set of 300 respondents. Getting here wasn’t easy. But unfortunately, you’re not done. Before … Continue reading How to Clean Your Market Research Survey Data

What Does Startup Market Research Actually Look Like?

"Don't go to market before doing market research.” Aspiring entrepreneurs hear that all the time. But what does this actually mean? Does every startup do market research? Is market research realistic for a startup with a small budget, little-to-no marketing team, and no product prototypes? Here’s our Founder's outline for startup market research projects, based … Continue reading What Does Startup Market Research Actually Look Like?