Blog

Survey Market Research: A Case Study

Late last year, a Silicon Valley startup came to use with a request. They'd spent the past 18 months building their product and conducting interviews with target market consumers. Their product was complete and being manufactured overseas, but they had yet to decide on the name and brand for their product. They wanted help surveying … Continue reading Survey Market Research: A Case Study

How to Ask about Willingness to Pay in a Consumer Survey

Willingness to pay surveys are one the most common type of survey we field for clients. They measure consumers' willingness to pay for a new product or service concept (or one already on the market). This is a powerful kind of market research survey---especially for startups. It can help product teams and marketers estimate future … Continue reading How to Ask about Willingness to Pay in a Consumer Survey

How to Present Your Product (or Service) Concept in a Survey

About 50% of our surveys at PeopleFish are product/service concept studies. This is when we present a client’s product or service idea to consumers to gauge their reaction—their interest, their willingness to pay, and their general enthusiasm about the concept. These kinds of studies are critical to the success of any product (or service) launch. … Continue reading How to Present Your Product (or Service) Concept in a Survey

Client Spotlight: Giverrang

Every day, we're privileged to work with exciting companies and startups all over the world. Their passion to build amazing, consumer-focused products energizes us, and we couldn't be prouder of the work we do to help passionate entrepreneurs create value for their target markets. In 2020, we're going to feature some of these clients on … Continue reading Client Spotlight: Giverrang

Six Rules for Writing Your Market Research Survey

Writing a market research survey is hard. You probably haven't done it before, and neither has anyone in your office. And your business or research questions are unique to your product, so there's no blueprint to copy. But the reality is, there's nothing to worry about. You should be careful, of course, to make sure … Continue reading Six Rules for Writing Your Market Research Survey

A Quick Brand Perceptions Study

Last week, we surveyed 102 working professionals on the subject of brand perception. We included nine of the largest brands in the United States, and asked respondents to rate their perception of each. Then we asked other questions to learn more about our respondents, to identify trends that correlate with varying levels of brand perceptions … Continue reading A Quick Brand Perceptions Study

How to Target Your Consumer Survey

The first step with any consumer survey is to determine the target audience. Who should take this survey, and why? Imagine you're launching a new product---say, an app to help moms schedule their kids' school and extracurricular activities. It pulls in data from email, from Google Calendar, and syncs with the kids' school calendar to … Continue reading How to Target Your Consumer Survey

How Our Clients Use Their Survey Data

We've worked with hundreds of companies over the past few years. Each one is different, but most have similar reasons for wanting to conduct a market research survey. Below, we list the five most-common uses for market research survey data, based on our experience working with companies all around the world. To Validate an Idea … Continue reading How Our Clients Use Their Survey Data

5 Things to Avoid in Your Market Research Survey

We've said it here before, and we'll say it here again: There's hundreds of ways a survey project can go totally wrong, and only one way it can go totally right. Surveys are delicate projects. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire … Continue reading 5 Things to Avoid in Your Market Research Survey

The Mirror: A Startup’s Worst Enemy?

Look in a mirror. What do you see? According to psychologists, it’s not what your friends see. In fact, human beings are predisposed to see ourselves in a certain way, regardless of the facts of our appearance. It’s called the mere exposure effect, and it was first discovered in 1977. It goes like this: All … Continue reading The Mirror: A Startup’s Worst Enemy?