This is one of the most common questions we get from clients. The answer depends on something called the margin of error. This is a statistic that expresses how confidently you can trust your survey's sample to reflect the opinions and behaviors of your target population as a whole. Also known as Confidence Interval, it's … Continue reading How many people should you survey?
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We've said it here before, and we'll say it here again: There are hundreds of ways a market research project can go totally wrong. Surveys are delicate projects---especially for startups. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire dataset useless. If you're paying … Continue reading Five No-no’s for Startup Market Research Surveys
Late last year, a Silicon Valley startup came to use with a request. They'd spent the past 18 months building their product and conducting interviews with target market consumers. Their product was complete and being manufactured overseas, but they had yet to decide on the name and brand for their product. They wanted help surveying … Continue reading Survey Market Research: A Case Study
Willingness to pay surveys are one the most common type of survey we field for clients. They measure consumers' willingness to pay for a new product or service concept (or one already on the market). This is a powerful kind of market research survey---especially for startups. It can help product teams and marketers estimate future … Continue reading How to Ask about Willingness to Pay in a Consumer Survey
About 50% of our surveys at PeopleFish are product/service concept studies. This is when we present a client’s product or service idea to consumers to gauge their reaction—their interest, their willingness to pay, and their general enthusiasm about the concept. These kinds of studies are critical to the success of any product (or service) launch. … Continue reading How to Present Your Product (or Service) Concept in a Survey
Every day, we're privileged to work with exciting companies and startups all over the world. Their passion to build amazing, consumer-focused products energizes us, and we couldn't be prouder of the work we do to help passionate entrepreneurs create value for their target markets. In 2020, we're going to feature some of these clients on … Continue reading Client Spotlight: Giverrang
Writing a market research survey is hard. You probably haven't done it before, and neither has anyone in your office. And your business or research questions are unique to your product, so there's no blueprint to copy. But the reality is, there's nothing to worry about. You should be careful, of course, to make sure … Continue reading Six Rules for Writing Your Market Research Survey
Last week, we surveyed 102 working professionals on the subject of brand perception. We included nine of the largest brands in the United States, and asked respondents to rate their perception of each. Then we asked other questions to learn more about our respondents, to identify trends that correlate with varying levels of brand perceptions … Continue reading A Quick Brand Perceptions Study
The first step with any consumer survey is to determine the target audience. Who should take this survey, and why? Imagine you're launching a new product---say, an app to help moms schedule their kids' school and extracurricular activities. It pulls in data from email, from Google Calendar, and syncs with the kids' school calendar to … Continue reading How to Target Your Consumer Survey
We've worked with hundreds of companies over the past few years. Each one is different, but most have similar reasons for wanting to conduct a market research survey. Below, we list the five most-common uses for market research survey data, based on our experience working with companies all around the world. To Validate an Idea … Continue reading How Our Clients Use Their Survey Data