Market validation is the process where the demand for your product (or service) in your target market is assessed. Every business should go through a validation phase before rushing into more time, spending, or planning. Believe us, we totally understand the excitement of starting a new business or launching a new product. You just want … Continue reading What is Market Validation, really?
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Look in a mirror. What do you see? According to psychologists, it’s not what your friends see. In fact, human beings are predisposed to see ourselves in a certain way, regardless of the facts of our appearance. It’s called the mere exposure effect, and it was first discovered in 1977. It goes like this: All … Continue reading The Mirror: A Startup’s Worst Enemy?
This is tough to admit. We love surveys. We're all about surveys. We live, eat and breathe surveys. And we think you should love surveys, too. But the fact is, survey projects are extremely delicate. They're easy to mess up. One little mistake can make your entire dataset completely useless. And, unfortunately, it's more than … Continue reading The Problem with DIY Survey Projects
SurveyMonkey is an all-around great tool. It's tried and tested. It's been around since 1999---one of the earliest survey platforms on the internet. More than 25 million people use SurveyMonkey, and the company recently went public, further enhancing the stability and predictability of the tool---especially for users who use SurveyMonkey as an integrated part of … Continue reading SurveyMonkey is Great, But Not for Startups