SAMPLE
Your PeopleFish Insights Report
Your survey was fielded on May 6, 2021 to 304 US adults age 18 to 39 years. Assuming a target population of more than one million people, this survey’s margin of error is <5.7%.
This sample is balanced against US Census data to ensure proportionate responses by age, gender, ethnicity, HHI and region, insofar as this does not interfere with client-custom targeting criteria specified above.
Your Concept
“MyWallet is a personal finance app designed for busy adults who are serious about saving. Rather than stress about your budget, let MyWallet design it for you based on your financial goals. Just connect your bank accounts, choose your 5-year, 10-year, and 20-year financial goals, and let MyWallet do the rest.
Available soon for iPhone and Android. Subscriptions from $4.99/month (Basic) to $14.99/month (Premium).”
Test Understanding
How well do you understand the product being described?
This section tests how well your respondents understood the concept you presented to them in the survey. 29% of your respondents do not understand the concept you presented, indicating that your description might need some work.
Discover Interest
How interested are you in learning more about this?
This section reveals how interested respondents are in your concept. Most respondents are interested in the concept you presented, though almost a third of respondents are less than “Moderately Interested.” It’s best to ignore those and focus instead on those most excited about your concept.
Gauge Demand
Do you think you would use something like this?
This section helps give you a sense of how many people are likely to consider using your product. Approximately half of respondents would use the product you described. That’s great news!
Measure Competition
Do you already use something like this?
This section helps you learn whether respondents consider your concept something unique that they don’t already have. More than 50% of respondents already use a product similar to the one your presented here. This should shape the way you market your concept.
