Six Rules for Writing Your Market Research Survey

Writing a market research survey is hard. You probably haven't done it before, and neither has anyone in your office. And your business or research questions are unique to your product, so there's no blueprint to copy. But the reality is, there's nothing to worry about. You should be careful, of course, to make sure … Continue reading Six Rules for Writing Your Market Research Survey

A Quick Brand Perceptions Study

Last week, we surveyed 102 working professionals on the subject of brand perception. We included nine of the largest brands in the United States, and asked respondents to rate their perception of each. Then we asked other questions to learn more about our respondents, to identify trends that correlate with varying levels of brand perceptions … Continue reading A Quick Brand Perceptions Study

5 Things to Avoid in Your Market Research Survey

We've said it here before, and we'll say it here again: There's hundreds of ways a survey project can go totally wrong, and only one way it can go totally right. Surveys are delicate projects. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire … Continue reading 5 Things to Avoid in Your Market Research Survey

How to Predict the Future with Market Research Surveys

Our client asked us to help them predict the future. A tall order, for sure. But at PeopleFish, we hear this kind of thing all the time. When we launch our $10 subscription next month, how many subscribers can we expect? When we increase prices 10% in Q3, what will happen to sales? How will mothers … Continue reading How to Predict the Future with Market Research Surveys

How to Clean Your Market Research Survey Data

You’ve fielded a market research survey. For weeks, you wrote and rewrote your survey questions. You paid for a SurveyMonkey license and spent hours learning how to program your survey. You leveraged dozens of industry connections to get survey answers — a hard-earned set of 300 respondents. Getting here wasn’t easy. But unfortunately, you’re not done. Before … Continue reading How to Clean Your Market Research Survey Data

How to Design your First Market Research Survey

At the end of the day, entrepreneurs need consumer data. Investors simply won't trust your gut. Nor should you. That said, the first big step toward turning your product or service idea into a sound business concept, and ultimately toward wowing investors, is market research. And the bottom line is that your first market research survey … Continue reading How to Design your First Market Research Survey

How to Overcome Sampling Bias in Your Market Research Survey

In the market research world, sampling bias is a consistent error that arises due to the way a survey’s sample was selected. It occurs when a sample is not random, meaning certain types of respondents are more or less likely to be chosen for the sample. The result: Survey results that don’t reflect the population you purport to represent. … Continue reading How to Overcome Sampling Bias in Your Market Research Survey