Imagine you have a new product idea. And imagine it's called MomME---an app for moms that helps them organize their kids' schedules, communicate with their teachers, and streamline household chores. You've done your research, and you're convinced your concept is better than existing alternatives. You've got some funding, hired an app developer, and you're ready … Continue reading How to Use a Conjoint Study to Build Better Products
This is tough to admit. We love surveys. We're all about surveys. We live, eat and breathe surveys. And we think you should love surveys, too. But the fact is, survey projects are extremely delicate. They're easy to mess up. One little mistake can make your entire dataset completely useless. And, unfortunately, it's more than … Continue reading The Problem with DIY Survey Projects
"Don't go to market before doing market research.” Aspiring entrepreneurs hear that all the time. But what does this actually mean? Does every startup do market research? Is market research realistic for a startup with a small budget, little-to-no marketing team, and no product prototypes? Here’s our Founder's outline for startup market research projects, based … Continue reading What Does Startup Market Research Actually Look Like?