Imagine you have a new product idea. And imagine it's called MomME---an app for moms that helps them organize their kids' schedules, communicate with their teachers, and streamline household chores. You've done your research, and you're convinced your concept is better than existing alternatives. You've got some funding, hired an app developer, and you're ready … Continue reading How to Use a Conjoint Study to Build Better Products
Tag: rules for survey design
We've said it here before, and we'll say it here again: There's hundreds of ways a survey project can go totally wrong, and only one way it can go totally right. Surveys are delicate projects. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire … Continue reading 5 Things to Avoid in Your Market Research Survey