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Tag: sample size

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How many people should you survey?

This is one of the most common questions we get from clients. The answer depends on something called the margin of error. This is a statistic that expresses how confidently you can trust your survey's sample to reflect the opinions and behaviors of your target population as a whole. Also known as Confidence Interval, it's … Continue reading How many people should you survey?

December 29, 2020August 10, 2021margin of error, sample size
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