"Don't go to market before doing market research.” Aspiring entrepreneurs hear that all the time. But what does this actually mean? Does every startup do market research? Is market research realistic for a startup with a small budget, little-to-no marketing team, and no product prototypes? Here’s our Founder's outline for startup market research projects, based … Continue reading What Does Startup Market Research Actually Look Like?
At the end of the day, entrepreneurs need consumer data. Investors simply won't trust your gut. Nor should you. That said, the first big step toward turning your product or service idea into a sound business concept, and ultimately toward wowing investors, is market research. And the bottom line is that your first market research survey … Continue reading How to Design your First Market Research Survey