We've said it here before, and we'll say it here again: There are hundreds of ways a market research project can go totally wrong. Surveys are delicate projects---especially for startups. You have one chance to pulse your target audience, and any mistakes in your survey logic can make your entire dataset useless. If you're paying … Continue reading Five No-no’s for Startup Market Research Surveys
Late last year, a Silicon Valley startup came to use with a request. They'd spent the past 18 months building their product and conducting interviews with target market consumers. Their product was complete and being manufactured overseas, but they had yet to decide on the name and brand for their product. They wanted help surveying … Continue reading Survey Market Research: A Case Study
The first step with any consumer survey is to determine the target audience. Who should take this survey, and why? Imagine you're launching a new product---say, an app to help moms schedule their kids' school and extracurricular activities. It pulls in data from email, from Google Calendar, and syncs with the kids' school calendar to … Continue reading How to Target Your Consumer Survey
Look in a mirror. What do you see? According to psychologists, it’s not what your friends see. In fact, human beings are predisposed to see ourselves in a certain way, regardless of the facts of our appearance. It’s called the mere exposure effect, and it was first discovered in 1977. It goes like this: All … Continue reading The Mirror: A Startup’s Worst Enemy?