”Don’t go to market before doing market research.”
Aspiring entrepreneurs hear that all the time. But what does this actually mean? Does every startup do market research? Is market research realistic for a startup with a small budget, little-to-no marketing team, and no product prototypes?
Here’s our Founder’s outline for startup market research projects, based on years of experience running surveys and focus groups for companies large and small. This is the lowest-cost way to validate your business concept before going to market, and wow investors in the process.